Chapter 1 The way things wereChapter 2 What is a niche and what is a segment?Chapter 3 The BIG approachChapter 4 The market segmentChapter 5 The product nicheChapter 6 The market nicheChapter 7 The niche tightensChapter 8 The profile nicheChapter 9 Preparing for an approachChapter 10 Selling into niche marketsChapter 11 Some niche player case historiesChapter 12 Developing your own niche marketing plan.
David Monk, CIM, is one of the directors of Marketlaw Ltd. He has more than 20 years' marketing and practice development experience with solicitors' firms and is also the author of Marketing Legal Services and the Law Firm Marketing Toolkit.
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