Victoria Magrath is the creator and author of the award-winning
fashion, travel and beauty blog, Inthefrow. Victoria established
her blog in 2012 as she was completing her PhD at the University of
Manchester on the impact of e-commerce on consumers’ behaviour,
following her role there as a Fashion Retailing lecturer. Within
the six years of her blogging career, Victoria has won seven awards
including the UK’s Best Fashion Blog of 2017.
Victoria has been the face of Hugo Boss’s AW17 campaign and Ted
Baker’s Christmas 2017 campaign. In 2017 Victoria became a Beauty
Ambassador for L’Oreal Paris, starring in the Princes Trust
campaign to champion confidence in young people. In 2018 Victoria
became a regular fashion columnist for Glamour magazine and
launched her first collection collaboration with luxury leather
goods brand Strathberry. This is her first book.
inthefrow.com
@inthefrow
‘An engaging and informative take on the fashion industry through
Victoria’s inimitable digital lens. A must read.’
Deborah Joseph, Editor in Chief, Glamour ‘To change your game read
this book.’
Rebecca Minkoff, Fashion Designer ‘Perfect to dip in and out of …
You can hear Magrath’s super bubbly, happy voice as you read the
pages and it is insanely beautiful (as you can imagine) so once
you’re done with it, it can take pride of place on your coffee
table.’
Bustle
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