Table of Contents

1 Introduction.- 2 Characteristics of Software Markets.- 3 Empirical Analysis of Software Markets.- 4 Modeling Decisions on Software Standards in Information Networks.- 5 Diffusion of Innovations and Network Effect Theory.- 6 Simulation Model of the Software Market.- 7 Marketing Implications.- 8 Conclusions and Further Research.- References.- List of Figures.- List of Tables.- List of Used Symbols.- List of Abbreviations.

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