Contents Introduction Why Would the Marketing Man Behind America's Most Productive Company Reveal the Secrets of His Success? 1. Steven Who? Even if You Weren't Popular in High School, Didn't Make Straight A's, and Didn't Make the Football Team, You Can Still Achieve Phenomenal Success Notebook for Success: Finding Gold Where You Least Expect It 2. You're Fired! Failure...the Most Often Missed Key to Extraordinary Success Notebook for Success: Dreaming -- The First Step Toward Success 3."You'll Never Succeed" and Other Observations of My Former Corporate Bosses When to Listen and When to Ignore the Advice and Assessments of Others Notebook for Success: Overcoming the Number One Factor That Limits Your Success 4. A Man Named Bob Everyone Needs a Mentor...Here's How to Get the Right One Strategies and Tips for Identifying and Recruiting Mentors Notebook for Success: Step-by-Step Guide to Recruiting Mentors Who Can Multiply Your Success 5. Commitment and Motivation Two Factors That Are More Important Than Credentials or Resumes Strategies and Tips for Identifying and Recruiting the Right Partners Notebook for Success: Enlisting Partners Who Lower Risk and Increase Potential 6. "That Woman in the Supermarket" The Critical Foundation of Selling or Persuading Strategies and Tips for Creating Irresistible Sales Presentations and Ad Campaigns Notebook for Success: Persuading or Selling: Doubling Your Batting Average in Thirty Days 7. How to Hit a Lot of Home Runs in Anything You Do Taking Swings and Lots of Them! Notebook for Success: Converting Strikeouts into Home Runs 8. Shooting for the Moon The Critical Key to Extraordinary Success in Any Area of Your Life Notebook for Success: Launching Your Rocket 9. Getting Rich While Having Fun If It's Not Fun, You Won't Be That Successful! Strategies and Tips for Building More Enjoyable Relationships Notebook for Success: Making It Fun 10. Creative Alternatives The Secret to Turning Roadblocks into Springboards Notebook for Success: Developing Your Creative Alternatives 11. Billion-Dollar Steps to Instant Selling and Persuading How to Sell Something in Two Minutes That Most Salesmen Need Hours to Sell Strategies and Tips for Powerful Communication Notebook for Success: Persuasion Techniques Worth a Billion 12. Maximizing Minutes and Multiplying Resources Building Businesses Instead of Selling Products Notebook for Success: Removing the Limits of Your Limited Resources 13. Keys to Stellar Success Unlocking the Doors to Success in Any Arena, Business or Personal Notebook for Success: Designing and Achieving Your Game Plan for Success 14. Why ATC's Success Rate Is 135 Times Greater Than the Industry Average The Secrets to Our Unparalleled Success Rate and Productivity Epilogue One Final Question: What Do You Want? Appendix Incorporating Critical Elements into a Script
Steven K. Scott is a cofounder of the American Telecast Corporation and its group of consumer-goods companies. In addition to creating ATC's marketing programs, he has written and directed more than eight hundred television commercials and twenty-four infomercials selling ATC's product lines. Cher, Jane Fonda, Kathie Lee Gifford, Charlton Heston, Tom Selleck, and Michael Landon are a few of the more than seventy celebrities who have appeared in Steve's commercials and infomercials. To date, his campaigns have sold more than one billion dollars' worth of products to more than twenty million consumers. In addition to cofounding and building more than a dozen multimillion-dollar companies from the ground up, Steve has also coauthored two bestselling books with Gary Smalley and coproduced nine bestselling videos.
Zig Ziglar This may be a landmark business book. Through his personal failures and outrageous successes, Steve Scott reveals surefire principles and strategies that are timeless and right on target. Steve is living proof that failure is an event, not a person. Donald Trump Steve Scott's uncanny insights and strategies am so specific and easily applied, I believe they can empower any reader, whether a collie student, small business owner, or the CEO of a Fortune 500 company, to achieve levels of success they haven't yet dreamed of. Dennis Waitley Author, Empires of the Mind A totally new, innovative breakthrough in helping common people achieve uncommon success. Steve Scott's notebook is the 21st century guidebook for all of us. Laser accurate, reality, based, time.tested and incredibly insightful. Dick Clark Dick Clark Productions Steve Scott's phenomenal track record for success in so many different endeavors shows that his principles are universally effective. In this book he gives you a clear and concise roadmap to achieving more success than you would ever think possible. If you follow it, you're sure to get there. Frank Gifford ABC Sports Steve Scott's career reminds me of my own football career. Everyone was always saying I was too slow and not big enough. I bounced ail over the place until I met a guy named Vince Lombardi. Steve talks of commitment, motivation, and success. Wow, he sounds just like Vince! William F. Buckley, Jr. Publisher, National Review All we need do is expose ourselves to this salesman of enthusiasm, perseverance, and experience. I am left only asking the question, If a reader buys two copies, can he make two million?