Table of Contents
Preface
About the Authors
1. Scientific Understanding of Behavior
2. Where to Start
3. Ethics in Behavioral Research
4. Fundamental Research Issues
5. Measurement Concepts
6. Observational Methods
7. Asking People About Themselves:
Survey Research
8. Experimental Design
9. Conducting Experiments
10. Complex Experimental Designs
11. Single-Case, Quasi-Experimental,
and Developmental Research
12. Understanding Research Results:
Description and Correlation
13. Understanding Research Results:
Statistical Inference
14. Generalization
Appendix
A: Reporting Research
B: Statistical Tests
Paul C. Cozby is Professor of Psychology at California State
University, Fullerton, and Northcentral University. Dr. Cozby was
an undergraduate at the University of California, Riverside, and
received his Ph.D. in psychology from the University of Minnesota.
He is a fellow of the American Psychological Association, member of
the Association for Psychological Science, and has served as
officer of the Society for Computers in Psychology. He is Executive
Officer of the Western Psychological Association. He is the author
of Using Computers in the Behavioral Sciences and co-editor with
Daniel Perlman of Social Psychology.
Scott C. Bates is a Professor of Psychology, Associate Dean of the
School of Graduate Studies, and Associate Vice President for
Research at Utah State University. He earned a B.S. in Psychology
from Whitman College, an M.S. in Psychology from Western Washington
University, and a Ph.D. in social psychology from Colorado State
University. His research interests and experiences are varied. He
has conducted research in areas as wide-ranging as adolescent
problem behavior and problem-behavior prevention, teaching and
learning in higher education, and the psychology consequences of
growing and tending plants in outer space.
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