Limor Shifman is Senior Lecturer in the Department of Communication and Journalism at Hebrew University of Jerusalem.
Memes in Digital Culture is a superb overview of the study, power
and potential of memes. Shifman has done an exemplary job of
balancing an analytical overview of her subject with forays into
fascinating conceptual debates. The book is smart yet accessible,
balanced yet provocative. For those seeking to take their
engagement with digital culture to the next level – or even just to
understand what all those cat photos are about – Memes in Digital
Culture is a must-read.
*PopMatters*
Memes in Digital Culture accomplishes a great deal in a very
efficient package.
*Asiascape*
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