Measure What Matters is a revolutionary approach to business that has been adopted by some of Silicon Valley's most successful startups.
John Doerr joined Kleiner Perkins Caufield & Byers in 1980 and has since backed some of the world's most successful entrepreneurs and companies, such as Google, Zynga and Amazon. John serves on the boards of Google, Zynga and Amyris. He also led KPCB's investment in Twitter. He is a member of the American Academy of Arts and Sciences, and was a member of U.S. President Barack Obama's Council on Jobs and Competitiveness. He has 291K followers on Twitter. His TED Talk on greentech has 845K views.
'In this indispensable book, the most important venture
capitalist of our era reveals a key to business innovation and
success. This crisp and colourful book combines fascinating
case studies with insightful personal stories to show how OKRs can
add magic to organisations of any size' -- Walter Isaacson * author
of Steve Jobs and The Innovators *
Whether you're a seasoned CEO or a first-time entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad John invested the time to share these ideas with the world -- Reid Hoffman * cofounder of LinkedIn and author of The Start-up of You *
'Measure What Matters is a gift to every leader or entrepreneur who wants a more transparent, accountable and effective team. It encourages the kind of big, bold bets that can transform an organization' -- John Chambers * executive chairman of Cisco *
'Measure What Matters takes you behind the scenes for the creation of Intel's powerful OKR system - one of Andy Grove's finest legacies' -- Gordon Moore * cofounder and former chairman of Intel *