Table of Contents

What is marketing?;The marketing mix;The marketing plan;Marketing in a public sector environment;Practical use of marketing techniques

About the Author

Jennifer Bean and Lascelles Hussey are highly experienced consultants with an excellent track record of working with non-profit and public sector organisations. They are both UK Chartered Accountants and hold Masters in Business Administration. Their expertise is in taking business principles and best practice and applying them to public sector organisations in a practical way.

Reviews

" I found this a useful introduction to the subject and learnt a lot about the basics. This has been really useful in working with external consultants who are experts and allowed me to keep up - and advise where the specific public sector constraints affect the plan." -- Amazon customer; "This book is a popular title and has been used by many organisations and individuals. It is included on some university reading lists and should be available in all library catalogues."-- HB Publications