Introduction; Advertising and Word of Mouth in Tourism, a
Simulation Study; Infosource Scale: a Measure to Assess External
Tourism Information Sources’ Importance; European Tourist
Destinations in Internet Search Engines: a Comparison; Rejuvenating
Touristic Consumption; The Role of Emotions in Consumer Decision
Making for Budget City Breaks; Tourist Decision Strategies in a
Multi-Level Perspective; Push Motivations for Tourism Mountain
Destinations; Perceived Authenticity of Cultural Heritage Sites:
Towards an Integrative
Conceptual Model; Assessing Mainland Chinese Tourists’ Satisfaction
with Hong Kong using the Tourist Satisfaction Index; Angry or
Regretful? The Effect of Dissatisfaction on Tourists’ Negative Word
of Mouth and Exit; The Concept of Travel Horizon Revisited: Toward
More Relevance of Past Travel Experience; Assessing the
International Image of an Urban Destination: the Case of Milan; A
Study of Non-visitors:Which Image Do They Hold of Destinations Not
Visited?; Effect of Controllable and Non-controllable Sources of
Information on the Image of
Turkey; ‘We’ll All Go Down Together’: the Marketing Response of
Australia’s Outback Destination to Recent Declines in Performance;
The Prospects and Challenges of Positioning Ghana as a Preferred
African-American Tourist Destination; Sports Tourism and
Motorsports – an Exploration; Marketing and Managing Nation
Branding during Prolonged Crisis: the Case of Israel; Is the
Strategy of Becoming the Las Vegas of Asia Working for Macau? A
Co-branding Perspective; Towards a Tourism Brand Personality
Taxonomy: A Survey of Practices; The Role of Brands in Dialectical
Relationships between Destination and Tourist Products; The Power
of Loose Ties – Networking for Market Diversification in Remote
Australia; From Marketing to Market Practices: Assembling the Ruin
Bars of Budapest; Determinants of Hotel Performance: Continental or
Worldwide Style?; An Investigation into the Relationship between
Marketability of a Destination and the Long-Term
Survival of Hawkers; Index
Visiting Professor at the Rosen College of Hospitality Management, University of Central Florida, USA. Professor of Marketing in the School of Tourism and Hospitality Management, Mugla University, Mugla, Turkey
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