Table of Contents

Chapter 1 Introduction; Chapter 2 Consumers, Consumption and Identity; Chapter 3 Marketing and the Interpretation Process; Chapter 4 Semiotics and the Language of Marketing; Chapter 5 Marketing Communications; Chapter 6 Marketing Strategy and Reputation; Chapter 7 Marketing in a Diverse World; Chapter 8 Marketing and Power; Chapter 9 Ethics and Sustainability; Chapter 10 The Dream Industry; Chapter 11 An Integrated Approach to Marketing Planning

About the Author

Centre for Tourism, Hospitality and Events Research the Sheffield Business School,Sheffield Hallam University, UK