IntroductionDefinitionsWhat to market and whyHistory of library marketingCreating a marketing planMission/vision statementsSWOT AnalysisMarket ResearchImplementationPart one – Launching promotional initiativesRecruiting studentsUsing social mediaPosters, flyers, table tentsCampus radio and newspapersCollaborating on special eventsBringing faculty on board: In-servicingDepartment meetingsFaculty council and faculty senate meetingsCo-authoring and research servicesPart two – Resources and servicesElectronic assetsPrint livesResearch assistanceOutreachAssessmentPart three – Marketing a profession
Systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries
Debra Lucas-Alfieri has been the Head of Reference and Interlibrary Loan at D’Youville College in Buffalo, NY, since 2002. Her book chapters appear in Middle Management in Academic and Public Libraries and the 21st Century Handbook of Anthropology. Dozens of encyclopedia articles appear in the Encyclopedia of Power, the Encyclopedia of Time, the Encyclopedia of Anthropology, and the 20th Century Encyclopedia of Pop Culture. Debra has also published academic journal articles in Collaborative Librarianship, the Journal of Interlibrary Loan, Document Delivery & Electronic Reserve, and the Journal of Library and Information Science. She teaches web-based workshops for Library Juice Academy (http://libraryjuiceacademy.com/) in marketing public and academic libraries, library management, and interlibrary loan. Additionally, she has served as an editor for the Journal of Library Innovation. She has served as a guest lecturer, conference presenter, and keynote speaker in the field of librarianship and research. She is also recognized in Who’s Who in America and Who’s Who of American Women. Debra also has a website, www.newlibrarian.org, which details her professional contributions.
"Whether you are completely new to marketing, in the earliest stage of developing your library's marketing plan, or already an experienced marketing professional, you need this book! Marketing the 21st Century Library is an invaluable resource for anyone working in libraries today, particularly those who understand the necessity of effectively communicating the value of the modern library. Debra Lucas-Alfieri explains key marketing principles and applies them to libraries with the insight and perspective of both an experienced marketing and library professional. Well-written, accessible, and packed with valuable information, this book will help you identify tools and resources you can use to create and implement a strategic, integrated, and successful marketing plan for your library." --Clarissa Mansfield, Western Washington University, Bellingham, USA
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