Foreword by Dr. Bernard S. Meyerson
Acknowledgements
Introduction: The “Mother of All Demos”
Part I: How Innovation Really Happens
Chapter 1: Innovation Is Never A Single Event
Chapter 2: Innovation Is Combination
Part II: Mapping The Innovation Space
Chapter 3: The Innovation Matrix
Chapter 4: Developing New Business Models To Disrupt The Marketplace
Chapter 5: Opening Up Innovation
Chapter 6: Innovating The Core—The 70/20/10 Rule
Chapter 7: Pursuing Innovation At Scale
Part III: Innovation For The Digital Age
Chapter 8:Leveraging Platforms To Access Ecosystems
Chapter 9: A New Era Of Innovation
Afterword: Building Your Innovation Playbook
Notes
Index
Greg Satell is a popular writer, speaker, and
consultant whose work has appeared in Harvard Business Review,
Forbes, The Times of London, Fast Company, Inc., and Business
Insider. A corporate executive and entrepreneur, Satell has built
market-leading digital and media businesses and advised major
brands as a senior officer for The Publicis Groupe, one of the
world’s leading marketing services organizations. .
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