Table of Contents

Basic Models of the Enterprise.- System-Based Approach and Cybernetics.- Management Techniques.- Strategy – Thinking and Acting.- Organization – Structure follows Strategy.- Corporate Culture – A Competitive Advantage.- Corporate Development through Innovation

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Field-tested at university level teaching and in professional trainings

About the Author

Prof. PhD Rico J. Baldegger is Professor of Management and Entrepreneurship at the School of Business Administration in Fribourg (Switzerland). His research activities concentrate on innovative start-ups, the entrepreneurial behaviour of individuals and organisations as well as the phenomenon of rapid-growth companies. He has published several books and articles and has been the manager of a business for company development.