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"He covers a great deal of ground. His style is crisp, often arresting . . . A host of stories and case histories from Sears Roebuck, Marks & Spencer, IBM, Siemens, Mitsubishi, and other modern giants lend color and credibility to the points he makes . . . Most wide-ranging and comprehensive."-- "The Economist""Essential."-- "Library Journal""A landmark in management studies . . . The material covered is important to all managers regardless of functional area and size of organization."-- "Choice

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