Table of Contents

Acknowledgements. Preface 1. Introduction: News of a middle-class nation 2. Methods and madness: The mechanisms behind this research 3. From state control to corporate hegemony: A brief history of Indian television 4. Corporate incursions: Branding programmes, selling myths 5. Newsworthy? Rating news for an imaginary audience 6. Collaboration and critique: Editorial responses to corporate incursions 7. Optimistic news: What makes the screens 8. Conclusion: Understanding news through ethnography. Appendix. Bibliography. About the Author. Index

About the Author

Somnath Batabyal is currently Post-doctoral Fellow at the University of Heidelberg, Germany.