Michael Farmer is Chairman of Farmer & Company LLC, a strategy consulting firm for advertising agencies and advertisers. He graduated from Princeton University and Harvard Business School before working for The Boston Consulting Group and Bain & Company around the world. He has lived and worked in Rio de Janeiro, Lausanne, Munich, Paris, Istanbul and London. He currently resides in New York City.
A good, swift kick in the butt is medicine every legacy business
needs, though rarely welcomes. Michael Farmer administers the kick
deftly, backed by years of experience and data. This readable book
is a wake-up call for marketers and advertisers.--Ken Auletta, New
Yorker media critic, journalist and best-selling author
In his damning critique of the modern advertising industry, Michael
Farmer warns that a dismal combination of technological change and
the short-term drive for profit is killing creativity... For any
young creative inspired by the lifestyle of ad campaigns and
cocktails depicted in the TV series Mad Men , this book is a
sobering read.--Financial Times
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