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Made to Stick
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The intellectual prequel to The Tipping Point.

About the Author

Dan Heath (Author) Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books- Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages. Chip Heath (Author) Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books- Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.

Reviews

Their analysis is peppered with memorable stories, images and facts ... This book is a gift to anyone who needs to get a message across and make it stick * New Statesman *
This is great for anyone planning a speech or trying to get their message across at work * Psychologies *
The Heaths push beyond what sounds like it should work and explain why it actually does * Time Magazine *
... an entertaining, practical guide to effective communication. * Publishers Weekly *
Smart, lively . . . such fun to read * Saturday Guardian *

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