Introduction 1 About This Book 2 Foolish Assumptions 2 Icons Used in This Book 2 Beyond the Book 3 Where to Go from Here 3 Part 1: Understanding Linkedin Basics 5 Chapter 1: Looking into LinkedIn 7 Understanding Your New Contact Management and Networking Toolkit 8 Keeping track of your contacts 9 Understanding the different degrees of network connections 10 Discovering What You Can Do with LinkedIn 13 Building your brand and profile 13 Looking for a job now or later 14 Finding out all kinds of valuable information 16 Expanding your network 16 Understanding LinkedIn Costs and Benefits 17 Weighing free versus paid accounts 17 Comparing the paid accounts 18 Upgrading to a premium account 20 Navigating LinkedIn 23 Touring the top navigation bar 24 Looking at the Settings & Privacy page 25 Chapter 2: Signing Up and Creating Your Account 27 Joining LinkedIn 27 Joining with an invitation 28 Joining without an invitation 29 Completing the sign-up process 30 Starting to Build Your Network 38 Chapter 3: Completing Your Profile 41 Adding a Summary and Basic Information 41 Writing your summary first 43 Updating the Summary and basic information sections 45 Completing Contact and Personal Info 50 Adding a Position 55 Reporting Your Education 58 Setting Your Profile URL and Public View 61 Part 2: Finding Others and Getting Connected 65 Chapter 4: Discovering and Building Your Network 67 Searching Your First-Degree Connections 67 Searching the LinkedIn Network 70 Starting with basic search options 71 Advanced searching with filters 73 Performing advanced searches 76 Saving searches for future use 77 Chapter 5: Growing Your Network 79 Building a Meaningful Network 80 Importing Contacts into LinkedIn 83 Importing a contacts list from your email system 83 Checking for members 87 Finding classmates 87 Using the People You May Know feature 89 Browsing your connections' networks 90 Sending Connection Requests 93 Sending requests to existing members 94 Understanding why you shouldn't use canned invitations 95 Sending requests to nonmembers 96 Communicating the value of joining LinkedIn 97 Removing people from your network 99 Accepting (or Gracefully Declining) Invitations 101 Chapter 6: Managing Messages and InMail 103 Using InMail versus Using LinkedIn Messages 104 Understanding LinkedIn messages 105 Understanding your inbox 106 Getting to know InMail 109 Sending InMail 109 Managing Invitations 111 Tracking sent invitations 111 Tracking received invitations 113 Setting Up an Introduction 114 Planning your approach to each person 115 Sending an introduction request message 116 Managing Introduction Requests 118 Accepting requests and forwarding the introduction 119 Gracefully declining requests 121 Chapter 7: Interacting with and Endorsing Your Network 123 Interacting with Your Network 124 Creating a status update to stay connected 125 Interacting with status updates 128 Giving and Receiving Endorsements on LinkedIn 132 Endorsing someone on LinkedIn 133 Accepting endorsements on LinkedIn 135 Managing your skills and endorsements 136 Part 3: Growing and Managing Your Network 141 Chapter 8: Understanding Your News Feed 143 Understanding the News Feed 144 Configuring Your News Feed 147 Setting Up Digest Notifications 149 Writing an Article on LinkedIn 151 Managing Post Interactions 154 Chapter 9: Exploring the Power of Recommendations 155 Understanding Recommendations 156 Writing Recommendations 158 Choose wisely, grasshopper: Deciding whom to recommend 158 Look right here: Making your recommendation stand out 159 Creating a recommendation 160 Requesting Recommendations 162 Choosing whom to ask 162 Creating a polite recommendation request 163 Gracefully Declining a Recommendation (or a Request for One) 165 Managing Recommendations 166 Editing or removing recommendations you've made 166 Handling new recommendations you've received 167 Removing or requesting to revise a recommendation 169 Chapter 10: Accessing LinkedIn with a Mobile Device 171 Surveying the Different LinkedIn Apps 172 Installing a LinkedIn Mobile App 174 Breaking Down the Sections of the LinkedIn Mobile App 178 Connecting Your App Usage with Website Usage 181 Chapter 11: Configuring Settings Like a Pro 183 Using the Settings & Privacy Page as a Command Console 183 Starting with Basic Account Changes 185 Controlling Privacy Settings 191 Finalizing Your LinkedIn Communications Settings 197 Chapter 12: Using LinkedIn with Your Internet Activities 203 Exporting LinkedIn Contacts to Your Email Application 203 Creating your contacts export file in LinkedIn 204 Exporting contacts to Outlook 206 Exporting contacts to Outlook Express 207 Exporting contacts to Yahoo! Mail 207 Exporting connections to Mac OS X Contacts book 209 Exporting Your Profile and Badge 209 Exporting your profile to a PDF file 210 Creating a public profile badge for other websites 212 Part 4: Finding Employees, Jobs, and Companies 215 Chapter 13: Finding Employees 217 Managing Your Job Listings 218 Posting a job listing 219 Advertising your job listing to your network 222 Reviewing applicants 225 Screening Candidates with LinkedIn 228 Using Strategies to Find Active or Passive Job Seekers 230 Chapter 14: Finding a Job 231 Searching for an Open Position 232 Tuning Up Your Profile and Network to Make a Good Impression 235 Preparing Your Profile and Account Settings for Job Searches 237 Checking your profile's visibility 237 Optimizing your profile 238 Involving LinkedIn in Job Search Strategies 240 Leveraging connections 240 Finding people with the same or similar job 241 Taking advantage of your alma mater 242 Finding target company referrals 243 Chapter 15: Following Companies 245 Searching for Companies 246 Putting Your Company on LinkedIn 249 Requirements for a Company page 250 Adding a Company page to LinkedIn 250 Part 5: Using Linkedin for Everyday Business 255 Chapter 16: Getting Connected with Groups 257 Reaping the Benefits of Groups 257 Understanding the Two Types of Groups 259 Joining a Group 260 Starting and participating in group discussions 263 Viewing a group's membership list 267 Creating a Group 267 Setting Up the Group and Inviting Members 270 Building and managing your member list 270 Crafting your invitation email 272 Approving members to your group 273 Chapter 17: Implementing Sales and Marketing Techniques 277 Marketing Yourself through LinkedIn 277 Optimizing your profile 278 Marketing yourself to your network 280 Marketing Your Business through LinkedIn 282 Using online marketing tactics with LinkedIn 283 Mining for Clients 284 Generating leads with the Advanced People search 285 Finding the decision-maker 287 Closing the Deal 289 Preparing for the client meeting 289 Reporting a positive sale 291 Chapter 18: Using LinkedIn Ads 293 Understanding LinkedIn Ads 293 Finding Out about Filtering Options 295 Creating an Ad Campaign 297 Managing Your Ad Campaign 303 Chapter 19: Discovering Creative Uses of LinkedIn 307 Mashing LinkedIn with Other Services 308 LinkedIn and Google Alerts 308 LinkedIn Archives and Data Syncing 309 LinkedIn and Evernote work together 311 Building Your Focus Group 313 Using Location-Based LinkedIn Ideas 315 Building your network before moving to a new city 316 Arranging face-to-face meetings when traveling 318 Networking with LinkedIn in person! 319 Part 6: The Part of Tens 321 Chapter 20: Ten LinkedIn Do's and Don'ts 323 Do Keep Your Profile Complete and Current 323 Don't Use Canned Invitations 324 Don't Expect Everyone to Network as You Do 325 Do Your Homework 326 Do Give LinkedIn Messages Equal Importance 327 Don't Spam 329 Do Make New Connections 330 Do Cross-Promote 331 Do Add Value to the Process 331 Don't Confuse Quantity with Quality 332 Chapter 21: Ten LinkedIn Resources 333 The Official LinkedIn Blog 333 LinkedIn Instagram 334 LinkedIn Marketing Solutions 334 LinkedIn YouTube Channel 335 Linked Intelligence 335 LinkedIn Speaker Series Podcast 336 LinkedIn Plugins 336 Social Media Examiner 337 Evernote 337 Buffer 337 Index 339
Joel Elad is a social networking, Internet, and eBay guru with a software development background and a yearning for entrepreneurship. He has authored or co-authored several books, including Facebook Advertising For Dummies and Starting an Online Business All-in-One For Dummies.