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The All Blacks are the world's most successful sporting outfit, undefeated in over 75% of their international matches over the last 100 years. What is the secret of their success? And what can we - as individuals, companies and teams - learn from them?

About the Author

James Kerr is a best-selling author, award winning creative director and brand consultant and advises leading companies - and the leaders of those companies - on brand, identity, advertising, internal communications and transformational culture change. He is the bestselling author of The Alphabet of the Human Heart and a former captain of the Waihi School 'Under Six Stone' rugby team.

Reviews

If you read only one leadership book in your life, make it this one. Brilliant. - CEO of Saatchi & SaatchiBeautifully written, wonderfully observed, true to the bone. This book is both intelligent and insightful: the perfect how-to manual for effective leadership. Read it. - former All Blacks captainVery insightful ... I recommend it to all involved in developing high performing teams in sport or business - Stuart Lancaster, England Rugby Coach

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