Table of Contents

1. Introduction--Lean Startups and Social Change
2. Defining the Lean Start-up for Social Change
3. The Difference a Sector Makes: Lean Startups for Profit vs. for Social Change
4. Discovery, Part 1: Best Guesses
5. Discovery, Part 2: Get Ready, Get Set
6. Discovery, Part 3: Get Out of the Building!
7. Validation – The Path to Big
8. Value AND Growth: Building the Lean Organization
9. Conclusion

About the Author

Michel Gelobter is the founder and chairman of Cooler Inc., a for-profit social venture that helps businesses and consumers reduce greenhouse gas pollution. He was formerly director of environmental quality for New York City, director of the Program on Environmental Policy at Columbia University, CEO of Redefining Progress, a cofounder of BuildingEnergy.com, chief green officer for Hara, and senior advisor to the Packard Foundation.

Reviews

“A major step forward for the social sector.”
—Eric Reis, author of The Lean Startup 

“Whether you’re developing a new campaign or trying to innovate within a large organization, this book delivers the goods for how to make change at an unprecedented scale.”
—Mike Brune Executive Director, Sierra Club

“Gelobter shows how to bring the cutting edge of Silicon Valley to some of the wicked problems facing the social sector. A must-read for all funders and change makers.”
—Barry Gold, Program Director, Walton Family Foundation

“Social change requires not just good ideas but also effective ways to implement them. In this excellent book Michel Gelobter lays out his revolutionary and practical methodology. An immensely valuable contribution.”
—Adam Kahane, Director, Reos Partners, and author of Power and Love