Foreword, Introduction The First Step Toward Greatness, PART I: BREAKING DOWN THE STATUS QUO, 1. Innovation Begins with You, 2. Three Kinds of Culture—Which Is Yours?, 3. Kill the Company, 4. Do Less, Achieve More, PART II: BUILDING THE NEW FOUNDATION, 5. Capabilities for the New Era, 6. Think Inc. Behaviors, 7. Case in Point: Driving Change at a Financial Services Giant, 8. Your Innovation Toolkit, Conclusion The Killer Company: Poised for the Future, Acknowledgments, Endnotes, Index
Lisa Bodell believes in the power of simplification. She is the founder and CEO of futurethink, a company that uses simple techniques to help organizations embrace change and increase their capability for innovation. She brings her compelling message to over 100,000 people a year, showing them how to eliminate mundane and unnecessary tasks from their everyday routine so that they have more time for work that matters. Bodell has transformed teams within organizations like Google, Novartis, Accenture, and more. Drawing on her practical Midwestern upbringing and entrepreneurial background, she has used the power of simplification to launch three successful businesses, write two books (Kill the Company and Why Simple Wins), travel to over forty countries and forty-eight states, and sit on boards such as Novartis' Diversity and Inclusion Board and the Global Advisory Council for the World Economic Forum. Carlos Dominguez is President and COO of the social marketing startup Sprinklr.
"I am convinced that revolutionary leaders bent on innovation will
take over the universe. With the status quo in just about every
industry sucking wind, there is a new book out there that is
kicking in teeth and helping business leaders - and marketers -
take it to the next level.
Recently, I wrote in the Harvard Business Review digital edition a
piece entitled "Marketing in Revolutionary Times." I asked "how
does a smart business respond in a time of heightened passions and
greater activism?" And suggested that you run the risk of being out
of step with your customers, if you fail to respond to this shift
in the culture, with your company looking like a status quo brand
in a revolutionary world.
Let's talk innovation. Let's talk colliding worlds - business
leadership + marketing. It's happening in the C-Suite, and it's the
topic of discussion in boardrooms and on the golf course. Last
week, I picked up and read Lisa Bodell's wonderful and inspiring
new book entitled "Kill The Company." This book rocked my world.
The content is more about leadership than marketing overall, but
several themes pop and nicely align with the thinking above.
It's not hyperbole to suggest that "Kill The Company: End the
Status Quo, Start an Innovation Revolution?" is changing the
thinking of business leadership and is creating leaders wanting to
drive marketing innovation. Well, you would, wouldn't you?
I just spent a week on a production in Miami reading it. Some
observations.Reading it helps align the need for marketing
innovation with the overall needs of the business today, so
understanding this helps marketers have a more holistic view on the
mindset of business. It's also not a bad place for innovation to
start. Especially when marketing can ignite a movement that
establishes a new culture, new philosophy, brand purpose, actions
and behaviors.
Even as marketers, while people in this role tend to be highly
creative, it's easy to stick to the tried and true. Being o
"At Zappos, one of our core values is to 'Embrace and Drive
Change.' "Kill the Company" shatters traditional notions of culture
change and innovation. This book gives a fresh and interesting
approach to businesses looking to make changes to their own
cultures." - Tony Hsieh, NY Times best-selling author of
"Delivering Happiness" and CEO of Zappos.com, Inc.
"Dylan's Candy Bar will absolutely be utilizing Lisa Bodell's
inspiring toolkit to help us prepare for the year 2025. The thought
starters and provocative questions in "Kill the Company" are an
exceptionally useful blueprint for any company's strategic plan."-
Dylan Lauren, owner of Dylan's Candy Bar
"Lisa has done the impossible: she's written a book that's simple,
powerful and rewards organizations that have the guts to make
change." - Seth Godin, author of "The Purple Cow", "Linchpin", "We
Are All Weird", and other best-sellers
"Lisa Bodell is a first class change agent in the corporate world.
She points out the often obvious but totally ingrained things that
are stifling our companies, then goes on to share her plan for how
we can start our own "innovation revolution."- Marshall Goldsmith,
author of the New York Times bestsellers, "MOJO" and "What Got You
Here Won't Get You There "
"The core message and call to arms in "Kill the Company "is both
timely and spot on. Industrial management and MBA-training won't
help you think in a more adaptive, iterative, entrepreneurial way
to invent and reinvent, but this book will." - Peter Sims, author
of "Little Bets" and founder, The Black Sheep
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