Marketing Brain IQ Test
Foreword by Sergio Zyman
Introduction
Marketing Strategy
Marketing Message
Mindless Marketing
Selling
Leadership & Teamwork
Meaningful Marketing vs. Mindless Marketing
Technical Appendix
Answers to Marketing Brain IQ Test
Doug Hall’s Current & Future Books
Eureka! Ranch Services
Thank You
Index
Doug Hall Bio
Doug Hall has been named one of America’s top experts on business growth by “Inc. Magazine,” “A&E Top 10,” “CIO Magazine,” “The Wall Street Journal” and “DATELINE NBC.” Doug started his entrepreneurial career at the age of twelve developing and marketing a line of learn to juggle kits and magic tricks. After earning a degree in chemical engineering, he joined Procter and Gamble, where he rose to the rank of Master Marketing Inventor and in one twelve-month period developed and introduced a record nine new business initiatives. After ten years at P&G he retired to pursue his vision of the American dream. With three credit cards for financing and his basement as his office, he founded what is today known as the Eureka! Ranch. Doug’s focus on data-proven methods has earned the Eureka! Ranch an 88% client repeat rate since its founding in 1986. A national study found the average U.S. household uses 18 products or services that Doug and his team have helped develop. Following six years of R&D, Doug founded Merwyn Technology. Merwyn is a patent-pending computer model that helps managers make smarter marketing and business development decisions. “Fortune Small Business” magazine named Merwyn “one of the top emerging technologies in America.” Today, Doug is on a quest to share his data-proven wisdom with owners of businesses of all sizes. The Canadian TV show “Venture” had this to say about Doug: “Hall is a corporate Robin Hood. He takes from his big corporate clients and gives to small businesses. This super consultant helps entrepreneurs rebuild their businesses.” Doug and his family split their time between a 170-year-old homestead in Cincinnati, Ohio, USA, and a 140-year-old farmhouse in Springbrook, Prince Edward Island, Canada. Doug can be reached at doug@doughall.com.
"Doug Hall is one of the most dynamic and intense people I have
ever met. Known for his 'Eureka! Ranch, ' Doug is regarded as one
of America's Top Business Innovation Experts. One of the real
treasures of this book is its layout. The left side of the page 'is
data-proven truth, distilled into a single sentence at the top of
the page.' On the right side of the page are practical ideas. I am
talking about the kind of practical ideas that you will wear out at
least two highlighters marking the points that apply to you. Folks,
this book is exactly what you are looking for when you need some
ideas and you want to sell more with less investment of time,
money, and resources." --Jack Covert, "800-CEO-READ
"An extraordinary synthesis of the academic and the pragmatic--
making this a Wheel of Marketing for a new generation." -- John
Ruffley, marketing director, "Masterfoods USA"
"Jump Start Your MARKETING Brain is the new and ultimate marketing
reference book on how to create, develop, market, and manage brands
strategically for the twenty-fi rst century. It details how to make
a real difference in the marketplace and how to actively nurture
brands for permanent growth. It's a masterpiece!" —Ilene
Quilty, Group Director, "Johnson & Johnson"
"This book takes all of the mystery out of marketing and replaces
it with a systematic and logical system. For anyone who takes their
marketing role seriously, this book is a must read." —Kip
Knight, VP International, "eBay"
"Why We Like This Book: Hall has concocted a valuable formula for
making marketing more meaningful by addressing marketing issues
head-on with quantifiable research data and turning those numbers
into useful ideas that can improve the way marketers sell. While
creating a winning marketing plan, the author also delves into the
psychology of selling, the wisdom of numerous historical figures
inside and outside the industry, and the many techniques that have
brought others marketing success." —"Soundview Executive Book
Summaries"
"Now you can base your marketing tactic decisions on proven data
(instead relying on your gut): Data heaven. If you love research
data and smack your lips over campaign results metrics just like
candy, you're going to eat this book up. (Plus, the footnotes
citing each study are useful when trying to convince your boss to
let you do great marketing.) According to one study cited in the
book, 'purchase interest in a target subject declined from 53
percent to 38 percent when irrelevant information was added to the
concept.' So, we'll stop writing what we think about the book here
lest we decrease your interest, and let you move on to reviewers'
opinions. . . ." —"Marketing Sherpa"
"Jump Start Your MARKETING Brain is a superb resource for anyone
considering, studying, or employed in the complex business of
commercial marketing regardless of the products or services
involved." —"Midwest Book Review"
"This book does offer a meaningful benefit to its potential
customers. It is clearly based on solid research. And it is
presented in a format that makes it user-friendly. It presents
significant findings and explains the nature of the research from
which they are derived. It then shows readers how to apply them to
their marketing challenges." —Cecil Johnson, "Knight
Ridder Newspapers"
"The contents of Jump Start Your MARKETING Brain are based on a
sound premise: Marketing should be guided on hard evidence and not
on 'guru opinions.' While this doesn't sound like such a profound
observation, the bulk of marketing books are based on selective
case studies, cherry-picked examples, opinions by 'experts'
presented as less than bulletproof facts, and based on logic. This
is what Jump Start Your MARKETING Brain does. Any book that
attempts to build marketing actions on actual data deserves a
second look and perhaps a place in any marketer's bookshelf."
—"Marketing Research Magazine"
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