Donald Cassidy is the founder and executive director of the Retirement Investing Institute (RII), a not-for-profit organization devoted to helping individual investors face the challenges of investing and retirement. Formerly, he was Senior Research Analyst, Lipper Inc., a Reuters Company, from 1990-2006. He is the author of five books on personal investing, including When the Dow Breaks (McGraw Hill), as well as a weekly radio guest on mutual funds for a local Denver radio station. In addition, he is the author of an online mutual funds curriculum for the Wall Street University.
"Anyone can buy stocks - the art for a successful stock broker
however, lies in selling at just the right time. The third edition
of It's When You Sell That Counts is a guide for amateur stock
brokers to help sell at the right time to maximize their profits.
He presents a powerful hold/sell test to show when one should rid
themself of a stock at it's peak, while examining what may prevent
them from selling at the right time - both physical and
psychological barriers. Packed cover to cover with invaluable
advice for any broker, and enhanced with an index and many
appendixes It's When You Sell That Counts is highly recommended to
personal finance shelves everywhere."-- (05/01/2008)
"Here is my advice -- Read. Read books that bring you sanity, the
ones that will snap you back into the shell of investor and out of
the sorry shell of nervous observer of the daily stock market
melodrama. The following books are excellent choices and will come
with plenty of sanity and sage advice. I'll start with It's When
You Sell that Counts by Donald Cassidy. Selling is usually as
polular as candy the day after Halloween. During secular bull
markets selling is frowned upon as buy and hold turns into
investing religion."-- (12/01/2008)
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