Jason Jennings became the world's youngest owner of a radio station when, at age twenty-one, he purchased KEOS In Flagstaff, Arizona. With speed and success that became legendary in the industry, he used his Innovative approach to business to propel his radio station group to the top of the Industry. Today, his company, Jennings Partners, is an International consultation practice that serves retail, manufacturing, distribution, and communications clients. He and his partner live in Tiburon, California. Laurence Haughton left Newstalk radio in San Francisco in 1976 and joined Jason Jennings. His mission: to build a media sales consulting practice from the ground up using the unique insights Jason had discovered in his first radio station. The new company's client list and revenues grew quickly as Haughton's talent for marketing strategies and sales tactics connected with decision-makers. By the end of the second year, Haughton had propelled the Jennings organization past all other media consultants in America. For twenty years Haughton has tested and modified every strategy and tactic to make sure the Jennings consulting practice had the depth of real world experiences that so many consultants lack. Along the way he has equally immersed himself in the academic study of business disciplines believing that "even a dwarf standing on the shoulders of a giant will see further than the giant by himself." Today Jennings and Haughton consult internationally and have been applauded by clients representing every industry classification, from all over North America, Australia-Asia, and Europe.
"Nuggets of new information. Smart observations. Keen insights. The authors over deliver on their promise on distilling what makes the best companies operate."-- Kraig T. Kitchin, Premiere Radio Networks?This book is jammed with tactics for eliminating Speedbumps along the road to changing the world.?-- Guy Kawasaki, CEO of Garage.com, and author of "Rules for Revolutionaries""Jennings and Haughton offer a war chest jammed full of powerful tactics for anyone wanting to leave the competition eating dust."-- Ray Schonbak, Senior Vice President, Benedek Broadcasting Corporation?Well done?a creatively different analysis and a remarkably enjoyable read!?-- Terry Pearce, author of "Leading Out Loud" and co-author of "Clicks and Mortar""Bursting with lengthy anecdotes...(a) compelling examination of business competition..."-- "Publisher's Weekly""From a pair of California-based consultants, the terrific title says it all and gets a star in the process."-- "The Standard"[A] peppy, engaging business book."-- "USA Today