Ch. 1: High-Conflict People (HCPs) Ch. 2: The CARS Method Ch. 3: Narcissistic HCPs Ch. 4: Angry (Borderline) HCPs Ch. 5: Con Artist (Antisocial) HCPs Ch. 6: Dramatic (Histrionic) HCPs Ch. 7: Suspicious (Paranoid) HCPs Ch. 8: Other High-Conflict Issues Ch. 9: Workplace Bullies Ch. 10: Negative Advocates Ch. 11: Organizational Challenges Ch. 12: Taking Care of Yourself
Author, Bill Eddy, has many (up to 50) speaking engagement/year, in
which he promotes/sells books back-of-room at each event. Some are
international or national conferences and others are organizations
who invite him to speak at all or half-day trainings or as keynote
or workshop speaker at conferences.
We are releasing 5 Bill Eddy titles for Fall 2014, with each book
expected to cross-promote. All 5 titles focus on conflict in the
workplace instead of Bill's previous titles that focused on family
law/divorce.
Bill does radio and print interviews upon request.
He teaches a course at Pepperdine University once/year.
$1000 marketing/publicity budget
National radio interviews
Advertising in National and international publications: Society for
Human Resource Management; National Human Resources Association;
Professionals in Human Resources Association; American Management
Association; American Association of Healthcare Administrative
Management; Small Business Association; others.
Promotion targeting business publications
Published to coincide with: BIFF (2e)!; So What's Your Proposal?;
New Ways for Work: Workbook; New Ways for Work: Coaching
Manual.
— Promotion on authors websites: www.highconflictinstitute.com,
www.biff.com (not "live" yet) and www.newways4families.com.
Promotion on publisher websites:
www.highconflictinstitutepress.com, www.unhookedbooks.com.
Social media campaigns on authors outlets and publisher's outlets,
i.e. Facebook, Twitter, blog, Pinterest.
Two years ago, over 1100 sites linked to Bill's blog and/or
website. I'm not sure what those numbers are now, but they're
likely the same or increased.
— Publicity and promotion in conjunction with author's speaking
engagements (see listing below):
January
1/16 -- Handling High Conflict Personalities with the CARS Method
Radio Interview of Bill Eddy by Doug Noll
(book tie-in: It's All Your Fault!; BIFF),
Contact: www.WSradio.com at 7:00pm Pacific Time Zone
February
2/12 -- New Ways for Families: National Judicial Institute - Family
Law Seminar, Quebec City, Quebec, Canada
(no book tie-in)
2/20 -- 7 Tips for Managing High Conflict People, North County Bar
Association, Vista, CA
(book tie-in: BIFF; High Conflict People in Legal Disputes; It's
All Your Fault!; New Ways for Families entire series).
Contact: www.NorthCountyBar.org
2/25 -- Law and Ethics Update, Kaiser Permanente Psychosocial
Clinicians, San Diego, CA
(book tie-in: It's All Your Fault!; BIFF; It's All Your Fault at
Work!; New Ways for Work Coaching Manual; New Ways for Work
Workbook).
Contact: Linda.S.Thornton@kp.org
2/27 - 28 (PST) New Ways for Families "Day Two" Training, Family
Law Pathways Network, Alice Springs, NT, Australia - by Skype
(book tie-in: New Ways for Families Professional Guidebook; New
Ways for Families Parent Workbook; BIFF).
Contact: michelle@newways4families.com
March
3/1 -- Managing High Conflict People. Law School for Social Workers
Annual CEU Event, Portland, OR
(book tie-in: High Conflict People in Legal Disputes; BIFF; New
Ways for Families entire series)
Contact: www.naylaw.com
3/14 -- Transformation of High Conflict Disputes Through Mediation,
2014 Orange County Mediation Conference, University of California,
Irvine, CA
(book tie-in: High Conflict People in Legal Disputes; BIFF; New
Ways for Families Pre-Mediation Workbook; New Ways for Families
Pre-Mediation Coaching Manual).
Contact: www.ocmediationconference.org
3/28 -- Managing High Conflict Personalities - in Separation and
Divorce, Louisiana Chapter - Association of Family and Conciliation
Courts, New Orleans, LA
(book tie-in: High Conflict People in Legal Disputes; BIFF; New
Ways for Families entire listing).
Contact: www.afccla.org
Negotiation and mediation expert Bill Eddy is president of the High Conflict Institute and a certified family law specialist. Prior to becoming a lawyer, Eddy worked as a licensed clinical social worker. He speaks throughout the U.S. and internationally about high-conflict personalities and provides consultation and training on workplace issues. He is also the author of several books on managing and responding to high-conflict people, including New Ways for Work, a method for managing potentially high-conflict employees. He lives in San Diego, California. L.Georgi DiStefano is a licensed clinical social worker with extensive experience as a therapist, Employee Assistance provider, management consultant, and a popular speaker on workplace conflict resolution. She has authored several books and articles, and has directed mental health and substance abuse programs. She lives in San Diego, California.
"This book belongs in every leader's library. Although I believe there's a pearl of good in everyone, some people's pearl is hard to find. You may not be able to change a high conflict personality, but by using Bill Eddy's and Georgi DiStefano's techniques, you'll be able to keep the focus on solutions rather than arguments." --Ken Blanchard, coauthor of The One Minute Manager(R) and Leading at a Higher Level Collections strong in books on business management will find the narrowed focus and insights especially important in It's All Your Fault at Work. More and more workers have high-conflict personalities: the business manager's challenge is on how (or if) to manage them. As narcissistic or bullying people dominate the workplace and spread discard, it's important that managers not only understand the signs and effects of these personalities, but realize their options in responding to workplace hostility and how to set limits. This book packs in specifics, from responding to misinformation and considering who in the workplace fits the description of a 'high conflict personality' to making the most of workplace atmosphere and re-directing conflict to more positive results. No manager should be without this analysis. --MIDWEST BOOK REVIEW, June 2015 "Bill Eddy's model for high-conflict personalities has proved an invaluable aid for us when working with our toughest employee relations cases. His practical advice provides a very useful framework for recognizing and understanding different workplace personalities and developing the most effective approach to handling them." --Keith Epstein, senior workplace investigator, Intel Corporation "In today's global economy, increased collaboration forces more complexity and turbulence upon us. In this environment, high-conflict personalities struggle more than ever to manage their extremes and maintain control of their lives and their relationships with others. As extreme behaviors proliferate, we are tasked with being more measured in our response. Bill Eddy and Georgi DiStefano offer an impressive practical tool for all of those caught in the dysfunctions of our modern workplace. Recommended to all global executives dealing with conflict and change!" --Giuseppe Carella, managing director, Thunderbird School of Global Management "Bill Eddy and Georgi DiStefano manage to combine their advanced knowledge and skills to produce practical and workable tips. Easy to read, understand, and use--a really useful and helpful book." --Professor Tania Sourdin, director, Australian Centre for Justice Innovation (ACJI), Monash University
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