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International Advertising Law
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Table of Contents

Introduction 7
Paul Jordan
Bristows LLP

Argentina 11
Juan Carlos Ojám
Mitrani Caballero Ojám & Ruiz Moreno

Australia 27
Alison Eveleigh
Rebecca Mason
Stephen von Muenster
Sophie Mycock
Von Muenster Solicitors & Attorneys

Austria 49
Alexander Cizek
CIZEK | IP

Belgium 65
Laure Vandamme
Liesbeth Weynants
Charlotte Weyne
Hoyng Monegier

Brazil 83
Otávio Saraiva Padilha Velasco
Soerensen Garcia Advogados Associados

Canada 95
Jennifer McKenzie
Bereskin & Parr LLP

China 115
Li Hong
John Lee
Edward E Lehman
Kent Mitchell
Lex Smith
Lehman, Lee & Xu

Czech Republic 135
Tomáš Mateˇjovský
Jakub Tomšej
CMS

Denmark 149
Kenneth Kvistgaard-Aaholm
Thomas Mølbjerg Dueholm
Gorrissen Federspiel

France 165
Emmanuelle Jardin-Lillo
UGGC Avocats

Germany 183
Susan Kempe-Müller
Hengeler Mueller

Greece 201
George A Ballas
Nicholas I Gregoriades
Theodore J Konstantakopoulos
George Ch Moukas
Maria E Spanos
Ballas, Pelecanos & Associates LPC

Hong Kong 217
Charmaine Koo
Winnie Yue
Deacons

Hungary 235
Gusztáv Bacher
Miklós Boronkay
Gábor Faludi Jr
Anikó Keller
Dávid Kerpel
Szecskay Attorneys at Law

India 251
Swati Sharma
Anand and Anand

Ireland 265
Patricia McGovern
DFMG Solicitors

Italy 287
Daniela Ampollini
Trevisan & Cuonzo

Japan 303
Toshiya Furusho
Takamitsu Shigetomi
Oh-Ebashi LPC & Partners

Latvia 319
Zane Akermane
Sarmis Spilbergs
Edvijs Zandars
LAWIN

Mexico 335
Roberto Arochi
Marina Hurtado
Teresa Pérez Lizardi
Arochi, Marroquín & Lindner SC

Netherlands 351
Manon Rieger-Jansen
Roelien van Neck
Bird & Bird LLP

Norway 363
Ida Gjessing
GRETTE

Poland 375
Jacek Myszko
Ewa Skrzydło-Tefelska
Sołtysin´ski Kawecki & Szle˛zak

Portugal 391
Cláudia Tomás Pedro
Baptista, Monteverde & Associados

Russia 405
Yulia Yarnykh
Gowlings International Inc

Spain 419
Mónica Esteve Sanz
Gómez-Acebo & Pombo Abogados SLP

Sweden 439
Miriam Khelil
Susanna Norelid
Advokatfirman NorelidHolm

Switzerland 451
Barbara Abegg
Michael Noth
Troller Hitz Troller

United Kingdom 463
Paul Jordan
Andrew Butcher
Sacha Wilson
Bristows LLP

United States 479
Melissa Landau Steinman
Venable LLP

About the authors 495

Reviews

A welcome addition to the field: it includes, among other things, a survey of the advertising laws in leading jurisdictions including Australia, Canada, China, the United Kingdom and United States, among a number of other key and emerging jurisdictions.
*Canadian Advertising and Marketing Law Blog*

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