Foreword Joseph Fernandez
Preface
Understanding Internal Communications
Internal Communications Basics
Internal Communications Measurement
Internal Communicators: Building and Coaching Your Team
Internal Communications in India
Challenges and Opportunities in Internal Communications
Crises and Internal Communications
The Future of Internal Communications
Employee Engagement and Inclusive Internal Communication
Integrating Social Media with Internal Communications: Challenges
and Opportunities
Working with Leadership
Messaging and Internal Communications
Resources
Interviews with the Author
Index
Aniisu K. Verghese is an internal communication expert with over
twelve years of experience in the evolving employee communications,
social media, and advertising domains with leading IT, financial
services, and consulting organizations in India. He currently
serves as the India Internal Communications Lead for a global IT
services firm.
In his earlier capacity he managed transformational internal
communication assignments with Fidelity, Accenture and i-flex
solutions. He helped launch and manage corporate intranets, edit
and publish company employee newsletters, coached senior leadership
on communication strategy, led internal branding campaigns as well
as crafted effective corporate social responsibility communication
that improved employee engagement. Aniisu began his career as a
brand executive with Leo Burnett, Bangladesh, and Saatchi &
Saatchi, India, creatively contributing to the growth of the
Nestle, British American Tobacco, BPL, and Tata Tea accounts.
Besides his work, Aniisu blogs India’s and Asia’s first dialogue on
internal communication—Intraskope (www.intraskope.wordpress.com),
which has been featured in global publications such as Melcrum and
Simply Communicate.
He is the founder member of the global road safety campaign and the
public interest group—Friends for Life (FFL) in India. The World
Health Organization invited FFL for an NGO consultative meet in
Geneva, Switzerland, in September 2003. Aniisu was the only Indian
to attend the session which preceded World Health Day 2004,
dedicated to road safety globally. He won a bronze at the 14th
Godfrey Philips Bravery Awards (2005) for his work on road
safety.
He is a speaker at management forums and recently addressed about
100 global communicators at the 2011 World International
Association of Business Communicators, San Diego, US. He conducts
internal communications workshops in the region and recently has
engaged practitioners at India’s first ever internal communication
workshop, ‘Internal Communications 101: Essentials for Success’, at
Bangalore.
Aniisu contributes thought leadership articles for management
publications such as simply communicate and Melcrum.
He is also a visiting faculty for leading B-schools in the country
and has designed the integrated corporate communications course for
St Joseph’s College of Business Administration, Bangalore and St
Aloysius College, Mangalore. Aniisu has a certificate in Neuro
Linguistic Programming and Usability Testing. He has won honours at
the 2002 and 2003 League of American Communication Professionals
(LACP) Vision Awards and Society of Technical Communications
Competitions, Australia Chapter in the employee publication
category.
Internal Communications is a timely help to all of us—employers and
employees, practitioners and academicians alike.
*Father Richard Rego*
Professionals following Verghese’s leads, embellished with
fascinating case studies, may well be equipping themselves to
ultimately break the corporate glass ceiling and make themselves
eligible for the board room. A sobering thought indeed!
*Bish Mukherjee*
Aniisu Verghese, through his book Internal Communications:
Insights, Practices, and Models, has done the profession great
service by aggregating information and case studies through his
tireless research and rich work experience.
*Peter Yorke*
Aniisu has always been an evangelist for internal communications….
His book will be a valuable cornerstone to anyone hoping to develop
their career or just become a better communicator at the
workplace.
*Marc Wright*
As the title suggests, [the book] not only shares choice of
practices and models, it follows up with insights from real life.
Enjoy the book, and make sure you implement it in your workplace to
enjoy the results!
*Karandeep Singh*
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