Publicity and Advertising
Lorie will continue to pursue a variety of personal marketing
efforts, and has been promoting the book for over a year at
speaking events, with her customers and in her business network.
She has a list of followers awaiting the release of the book. She
hosts monthly Lunch and Learns, and is frequently a guest speaker
on radio programs, women’s events, and industry conferences.
Planned future marketing efforts includes:
• Hosting of Free Monthly Lunch and Learns, and Happy Hours in DFW
and Chicago
• NAPW free listing of the book in their online bookstore
• TCU Alumni Network including their book promotion
Speaking Engagements
Lorie has been invited to speak at several conferences in 2017, and
she will promote her book at these events. The following is a
sampling of the events where Lorie has been in a speaker in 2016,
already promoting the release of her book.
• Speaking at Industry Events – Such as PMI Professional Day in
Fort Worth and Chicago
• Speaking at women’s events such as “Power to Connect” and “Women
to the Power of 10”
• Continue to pursue follow-up, custom, corporate Lunch and Learns,
such as delivered at Sabre, American Airlines, Burlington Northern
Santa Fe, Citi, and others.
• Guest Speaker at TCU’s undergrad and graduate level programs,
happy hours and events.
Social Networks
Lorie has hired A Social Media Consultant that will take advantage
of the enourmous impact of social media by strategically promoting
her book via:
• Linked In, of which she currently over 1K contacts, which she
will leverage with the announcement of her book release, and
information of how to request it in their local book stores.
• Her consultant will post quips, stories and intriguing updates
from the book monthly to Facebook, Twitter, and Linked In pages
• Her company is launching a new website in late 2016, and one page
will be dedicated to the book and her blog will reference it
regularly, as well as announce her speaking engagements.
Lorie Gibbons serves as the Chief Executive Officer for FiT4 Business Group. She has over 20 years of experience in project management implementation and delivery. She has worked with many Fortune 500 clients including Radio Shack, Pier 1, Alcon Labs, American Airlines, Transamerica, Michael’s and Burlington Northern Santé Fe. Lorie’s mission is to provide her clients, both big and small, with a competitive edge by continually delivering remarkable operational, process and project improvements achieving phenomenal change in culture, performance and results. Ms. Gibbons is a certified Project Management Professional, and holds her MBA from Texas Christian University. She resides in Burleson, Texas.
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