Robert B. Cialdini, PhD is an award-winning behavioral scientist
and author. He is the president and CEO of Influence at Work,
focusing on live and virtual keynotes, streaming and online
corporate training.
In acknowledgement of his outstanding research achievements and
contributions in behavioral science, Dr. Cialdini was elected to
the American Academy of Arts & Sciences and the National Academy of
Sciences. He has over 230 professional and scientific publications.
Robert Cialdini is Regents' Professor Emeritus of Psychology and
Marketing at Arizona State University.
Dr. Cialdini is known as the foundational expert in the science of
influence and how to apply it ethically in business and elsewhere,
and his Principles of Persuasion have become the cornerstone for
any organization serious about increasing their effectiveness in
sales, leadership, marketing, management and communication. He is a
three-time New York Times bestselling author, with more than 5
million copies sold throughout the world. He is frequently referred
to as the "Godfather of Influence."
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