Robert B. Cialdini, PhD is an award-winning behavioral scientist
and author. He is the president and CEO of Influence at Work,
focusing on live and virtual keynotes, streaming and online
corporate training.
In acknowledgement of his outstanding research achievements and
contributions in behavioral science, Dr. Cialdini was elected to
the American Academy of Arts & Sciences and the National Academy of
Sciences. He has over 230 professional and scientific publications.
Robert Cialdini is Regents' Professor Emeritus of Psychology and
Marketing at Arizona State University.
Dr. Cialdini is known as the foundational expert in the science of
influence and how to apply it ethically in business and elsewhere,
and his Principles of Persuasion have become the cornerstone for
any organization serious about increasing their effectiveness in
sales, leadership, marketing, management and communication. He is a
three-time New York Times bestselling author, with more than 5
million copies sold throughout the world. He is frequently referred
to as the “Godfather of Influence.”
“Robert Cialdini has done the impossible: he has improved a
masterpiece. The new version of Influence is a marvelously
rich and engaging account of the subtle power that people exert on
each other.” — Daniel Kahneman, Nobel Prize laureate and author of
Thinking, Fast and Slow and Noise
“If there is only one book you’ll ever read, if there is only one
expert whose advice you’ll trust, it should be this book and this
author, Robert Cialdini.” — Angela Duckworth, author of Grit and
founder and CEO of Character Lab
“This is the most important book ever written about the science of
persuasion, and it just keeps getting better. I can’t imagine a
more fascinating, more practical read.” — Adam Grant, New York
Times bestselling author of Think Again and Originals and host of
the TED podcast WorkLife
"Anyone who wants their abilities in communication or negotiation
to be at their highest level has to read Robert Cialdini's book
Influence. Your knowledge base is simply incomplete without it." —
Chris Voss, author of the Wall Street Journal bestseller Never
Split the Difference
“Influence is now even more practical and powerful. The new
principle of unity alone is a game changer. Bravo!” — BJ Fogg,
Ph.D., founder of Stanford’s Behavior Design Lab
“The clouds have parted for everyone who wants to dent the
universe. A new edition of what is already indispensable just got
more so.” — Guy Kawasaki, chief evangelist of Canva and creator of
the Remarkable People podcast
"In this update of his classic book, the world's most practical
social psychologist shares his wisdom and reveals his charm.
There's dynamite here. Please use what you learn with care!" —
Richard Thaler, Nobel Prize laureate and author of Nudge and
Misbehaving
“If you could read just one book on how to be more effective in
business and life, I’d pick Influence. It’s a tour de force that
Cialdini has somehow made more marvelous.” — Katy Milkman,
professor at the Wharton School, host of the Choiceology podcast,
and author of How to Change
“A phenomenal book! Whether you seek to boost sales, strike a
better deal, or improve your relationships, Influence offers
scienti?cally tested principles that can change your life.” —
Daniel L. Shapiro, Ph.D., founder and director of the Harvard
International Negotiation Program and author of Negotiating the
Nonnegotiable
“Influence richly deserves its status as the de?nitive book on
the subject. I learned so much from this revised edition, and so
will you.” — Tim Harford, author of The Data Detective (US)/How to
Make the World Add Up (UK)
“Prepare to be dazzled. Bob Cialdini is the godfather of in?uence,
and the original version of this book is already a classic. Whether
you’re trying to in?uence or understand how others in?uence you,
this book will show you how.” — Jonah Berger, professor at the
Wharton School and author of Contagious and The Catalyst
“A remarkable effort and achievement. Influence remains the
brilliantly written treatise on fundamental principles of human
behavior, with the addition of a timely new principle.” — Jeffrey
Pfeffer, Thomas D. Dee II Professor of Organizational Behavior at
the Stanford Graduate School of Business and author of Power: Why
Some People Have It—and Others Don’t
“Influence is a modern business classic that has profoundly shaped
the ?elds of marketing and psychology. Robert Cialdini’s new
edition makes a brilliant book even better, with robust new
insights and examples.” — Dorie Clark, author of Reinventing You
and executive education faculty, Duke University Fuqua School of
Business
“The new Influence is nothing short of a masterpiece. The writing
is both timeless and worth reading immediately.” — Joe Polish,
founder of Genius Network
“Influence is a must-read for anyone who wants to understand the
decision-making process. It is simply essential reading in the
canon of psychology and behavioral ?nance.” — Barry Ritholtz,
chairman and chief investment of?cer of Ritholtz Wealth
Management
“Cialdini has made a classic even better. This updated edition of
Influence af?rms its place as one of the most important books on
business and behavior of the last ?fty years. The new additions are
terri?c.”
— Daniel H. Pink, author of When, Drive, and To Sell Is Human
"Influence is the only book I’ve assigned to my organizational
behavior students at Stanford for the last twenty-?ve years.
Students love it, and, years later, rave about how helpful it is
has been throughout their careers. The new version is even more
useful and nuanced— and even more fun to read." — Robert I. Sutton,
professor at the Stanford Graduate School of Business and author of
seven books, including New York Times bestsellers The No Asshole
Rule and Good Boss, Bad Boss
“Like every psychologist I know (and like many thousands of others
who are curious about how the world works), I got my start learning
about persuasion with Bob Cialdini’s Influence. This revised
edition builds so meaningfully on the worn ?rst edition sitting
next to my desk—Influence will continue to clarify and inspire
the art and science of persuasion for years to come.” — Betsy Levy
Paluck, professor of psychology and public affairs, deputy
director of the Kahneman-Treisman Center for Behavioral Science and
Public Policy, Princeton University
"Robert Cialdini is a pioneer in translating complex scientific
work into a fun and digestible form that the rest of us can
understand and benefit from. In this updated version of Influence,
Cialdini updates what was already a powerhouse book with the
latest, cutting edge research and new narratives to masterfully
draw the reader in. Influence was always a must read and, now,
it is even more so." — Annie Duke, author of Thinking in
Bets and How to Decide
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