Contents
Preface xii
About the Authors xix
Chapter 1: Introduction
Chapter 2: Laptops in Class
Chapter 3: Replication of Milgram
Chapter 4: Studying Behavior
Chapter 5: Measurement Concepts
Chapter 6: Observational Methods
Chapter 7: Conducting Experiments
Chapter 8: Experimental Design
Chapter 9: Conducting Experiments
Chapter 10: Complex Experimental Designs
Chapter 11: Longitudinal Study
Chapter 12: Understanding Research Results: Description and Correlation
Chapter 13: Understanding Research Results: Statistical Inference
Chapter 14: Generalizing Results
APPENDIX A: REPORTING RESEARCH 315
APPENDIX B: ETHICAL PRINCIPLES OF PSYCHOLOGISTS
APPENDIX C: STATISTICAL TESTS 378
Paul C. Cozby is Professor of Psychology at California State
University, Fullerton, and Northcentral University. Dr. Cozby was
an undergraduate at the University of California, Riverside, and
received his Ph.D. in psychology from the University of Minnesota.
He is a fellow of the American Psychological Association, member of
the Association for Psychological Science, and has served as
officer of the Society for Computers in Psychology. He is Executive
Officer of the Western Psychological Association. He is the author
of Using Computers in the Behavioral Sciences and co-editor with
Daniel Perlman of Social Psychology.
Scott C. Bates is a Professor of Psychology, Associate Dean of the
School of Graduate Studies, and Associate Vice President for
Research at Utah State University. He earned a B.S. in Psychology
from Whitman College, an M.S. in Psychology from Western Washington
University, and a Ph.D. in social psychology from Colorado State
University. His research interests and experiences are varied. He
has conducted research in areas as wide-ranging as adolescent
problem behavior and problem-behavior prevention, teaching and
learning in higher education, and the psychology consequences of
growing and tending plants in outer space.
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