Author?s Warning. Acknowledgments. Introduction John Burton. 1 It?s Time to Awaken. 2 Stop! Do This First. 3 What Is Impossible? 4 A Disclaimer. 5 A Beginning. 6 Agatha Christie Proves Hypnotic Writing Exists. 7 My Secret to Hypnotic Writing. 8 You Can?t Even Bribe Me to Read a Lousy Letter! 9 What Is Hypnotic Writing? 10 Hypnotic Writing: A Case Study. 11 The Great Intimacy Secret. 12 What?s More Important than Copy? 13 Hypnotic Writing Controlled Study. 14 How I Learned the Secret of Hypnotic Writing. 15 What Is Hypnosis? 16 Two Ways to Cause Action. 17 What About Your Web Site? 18 How Long Is Too Long? 19 What Every Reader Wants to Know. 20 The Hypnotic Power of Repetition. 21 The Inner Game of Hypnotic Writing. 22 Imitation Sugar Is Sweet, Too! 23 How to Jump-Start the Muse. 24 How to Nail Your Reader?s Attention. 25 How to Make Your Writing Walk, Talk, and Breathe. 26 Give Me Some Meat! 27 A Writing Lesson from the World?s Greatest Hypnotist. 28 Electrifying Tips for Creating Breakthrough Writing. 29 A Case against Perfection. 30 How to Persuade Readers to Your Side. 31 Warp Speed Editing Secrets Worth Killing For. 32 How to Make Your Writing Sexy. 33 How People Think. 34 How to Create Hypnotic Stories. 35 How to Control the ?Command Center? in Your Prospect?s Mind. 36 The One Hypnotic Command That Always Works. 37 What I Learned from The Sea Wolf . 38 Your Turning Point Message. 39 What Everyone Will Always Read. 40 Your Connotation Is Showing. 41 What Are My Secrets for Writing Hypnotic Selling Stories? 42 Hypnotic Blogging. 43 Reminders as Triggers. 44 How to Change Average Writing into Hypnotic Writing. 45 30 Ways to Write a Hypnotic Headline. 46 Hypnotic Openings. 47 Hypnotic Quiz. 48 My Three Biggest Secrets. 49 How Much Is That Doggie in the Window? 50 How to Change Perception. 51 At Last! The Joe Vitale Hypnotic Writing Formula. 52 A New Hypnotic Copy Checklist. 53 The Five Secret Laws of Hypnotic Persuasion. 54 The Seven Most Hypnotic Books of All Time. 55 The Hypnotic Writing Formula. 56 Your Challenge. Appendix: Hypnotic E-Mails. Bibliography. Index. About Dr. Joe Vitale. Bonus Offer.
Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called "the Buddha of the Internet" for his combination of spirituality and marketing acumen. His articles are widely read, and his professional clients include the Red Cross, PBS, Children's Memorial Hermann Hospital, and many other small and large international businesses. His past books include There's a Customer Born Every Minute (Wiley) and the AMA Complete Guide to Small Business Advertising. Subscribe to his free newsletter at www.mrfire.com.
"?[gives] a huge amount of useful advice and ideas?lots of valuable references too?" (Professional Marketing, June 2007)