This book will provide the full scope on trend research, from scanning to analysing and applying trends. It shows how to use trend research to explore the future. You will learn in a hands-on way to scan your environment for signs of change, analyse your trend spots and apply your trend insights to kickstart innovation. You will learn by doing with the various exercises while interviews with experts will guide you in becoming a trend researcher.
Els Dragt feels that being curious is certainly not a crime. She is an independent trainer, lecturer, researcher and author with 20 years of experience. Els travels the globe to stimulate professionals and students to create more human-centered innovation. She activates you to look elsewhere, ask questions and explore more. Els published several research related books, such as 'How to Research Trends' and 'Dare to Ask'.
"Her approach to trends research is structured and unbiased, away from crystal ball gazing and offers practical hands-on techniques to researching trends. Dragt explains multiple ways to combine intuitive and analytical research to track and record change and emerging shifts in the needs and wants of people and consumers." - Curvelive.com
|
Ask a Question About this Product More... |
|
