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How to Prepare Now for What's Next


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Table of Contents

About the author xiii Introduction xv Part I: The Four Key Disruptions 1 1. Widescale Automation 5 2. Empowered Consumers 33 3. Unconventional Competition 47 4. Emerging Generations 63 Part II: 9 Keys to Thriving in an Age of Disruption 81 5. Dig the Well Before You Get Thirsty 83 6. Fail Fast, Frequently and Frugally 99 7. Don't Pave the Cattle Track 115 8. Foster Healthy Paranoia 129 9. Focus on Friction 147 10. Be Different, Not Better 163 11. Spare No Sacred Cows 179 12. Adopt a Posture of Curiosity 195 13. Think like a Startup 217 Conclusion 233 Appendix A: The Disruptibility Index 235 Appendix B: The Societal Implications of Automation 239 Acknowledgements 257 References 259 Index 285

About the Author

MICHAEL McQUEEN is an award-winning speaker, business strategist and trend forecaster. He has helped many of the world's best-known brands maintain relevance and is the author of five best-selling books. www.michaelmcqueen.net

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