Katy Milkman is a behavioural scientist and Professor at The Wharton School at the University of Pennsylvania. Over the course of her career, she has worked with or advised dozens of organisations on how to encourage positive change, including Google, the U.S. Department of Defense, the American Red Cross and Morningstar. Her research is regularly featured by major media outlets, such as the New York Times, the Wall Street Journal and NPR. She currently co-directs the Behavior Change for Good Initiative at the University of Pennsylvania and hosts Choiceology, a popular Charles Schwab podcast about behavioural economics.
Game-changing. Katy Milkman shows in this book that we can all be a
super human
*Angela Duckworth, bestselling author of Grit*
One of America's finest behavioural scientists has produced the
ultimate guide to overcoming your worst instincts and becoming your
best self. How to Change is like having the smartest friend in the
world whispering in your ear, coaching you to vanquish laziness,
procrastination, and impulsivity. This book is so helpful that
after you read it, you'll want to send Katy Milkman a thank you
note.
*Daniel H. Pink, author of WHEN, DRIVE, and TO SELL IS HUMAN*
In investing, as in so many other areas of life, developing the
right habits is the key to success. Katy Milkman is a great guide
into techniques to get you on and keep you on track, no matter your
goals.
*Charles R. Schwab*
How to Change is a wonder. Plenty of books offer advice on how to
overcome common personal barriers but none as clearly, engagingly,
and compellingly as this.
*Bob Cialdini, author of INFLUENCE and PRE-SUASION*
How to Change is a must-read for anyone looking to improve their
habits - or their life. Milkman is at the forefront of the
scientific revolution into behaviour change and, as important,
she's a captivating storyteller. How to Change perfectly combines
groundbreaking scientific research with personal stories of triumph
and failure to explain how anyone can change. Transformation has
always been mysterious. This book tells you how to make it
real.
*Charles Duhigg, bestselling author of THE POWER OF HABIT and
SMARTER FASTER BETTER*
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