Investigates the business leaders who caused some of the worlds most famous and supposedly successful businesses to collapse Looks and the personality traits of the individuals involved and the fine line between hero and zero Snappy, journalistic study full of interesting facts and stories - informing and entertaining readers whilst helping them to avoid the same mistakes
Jamie Oliver has over 15 years experience as a freelance journalist writing about business topics and entrepreneurs. A former Daily Telegraph columnist, his work has appeared in The Financial Times, The Independent and a range of leading business magazines. Tony Goodwin runs the international recruitment business, Antal, and is one of the UK's most successful business service entrepreneurs with over 25 years' experience in business. Tony has recently been selected as an Ernst & Young Entrepreneur Of The Year 2011 London & South winner.
"Jamie Oliver has a wonderful turn of phrase and that rare ability
to bring business to life."
*Richard Tyler, The Daily Telegraph*
"In this timely yet disturbing book, journalist Jamie Oliver and
recruitment expert Tony Goodwin present a rogues gallery of
entrepreneurs and CEOs who have disgraced themselves and destroyed
their companies...The authors lightly, charmingly depict the lives
of these corporate desperados, offering lessons other leaders can
draw from their stories."
*Washingtonpost.com, October 2010.*
"Sixteen business leaders dissected with autopsy-like precision to
explain how such remarkable business people all did something
unbelievable - they totally blew it. All share similar
traits..."
*HR magazine, December 2010*
"In a reflection of the times we live in, when are heroes are
increasingly being found to have feet of clay, the authors (one of
them being a journalist and the other an entrepreneur) bring a lot
of experience and empathy towards the Icarus-like saga of 16
business leaders who built empires of epic proportions on the back
of their unrelenting ambition and grit, only to see their
businesses vaporise around them in no time."
*Financial Express, September 2010*
"How They Blew It is an excellent book, written by people that
really know business and entrepreneurship. It is not intended to
show you how to blow it, though. It is mostly intended to give you
the hints on how to avoid following in the footsteps of the people
that have."
*Continuity, Insurance and Risk, September 2010*
"Of itself, the collection of stories in interesting, and
encouraging for those who like to see others fall from a high
place. But it also has significant value as a lesson for
business...Being an entrepreneur is all about risk taking - but the
stress here is on a calculated risk."
*Brianclegg.blogspot, July 2010*
"...they have delivered a readable, well-referenced enticement to
those who are in business or who are contemplating a business
venture. Perhaps the biggest lesson to be gleaned from How They
Blew it is that an overdose of hubris can be a lethal business
partner Foreword Reviews, October 2010"
*Foreword Reviews*
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