Our most deeply held opinions and beliefs can be changed – here’s how.
David McRaney is a journalist, author and podcaster. His blog exploring how we delude ourselves, youarenotsosmart.com, laid the groundwork for his first book, You Are Not So Smart, which became an international bestseller and was translated into fourteen languages. He lives in Hattiesburg, Mississippi. @davidmcraney davidmcraney.com
‘An optimistic, illuminating and even inspiring read.’
*Guardian*
‘Fascinating.’
*Daily Mail*
‘The concept – that, with more knowledge, long-held hypotheses can
be disproved – isn’t likely to be news… But it doesn’t make
McRaney’s book any less interesting… [McRaney’s] writing is a tonic
for those who might scratch their head at how others could be so
nonsensical.’
*New Scientist*
‘How Minds Change brings us face to face with the radically weird
science of how our thoughts, perceptions, and beliefs are actually
formed, and how they can, for better or worse, be modified. The
sensation this book creates of being a bit of a stranger to one’s
own mind is not entirely comfortable, but it is surely
worthwhile.’
*Jordan Ellenberg, author of Shape and How Not to Be
Wrong*
‘David McRaney is one of our finest science communicators and How
Minds Change is his greatest achievement yet. Brilliantly smart,
continually entertaining and utterly timely, it will change the way
you see the world – and help you change others.’
*Will Storr, author of Selfie and The Science of
Storytelling*
‘A riveting read on the art and science of persuasion. David
McRaney’s brilliant book will force you to rethink your views about
how to motivate other people to rethink theirs. In a time when too
many minds seem closed, this is a masterful analysis of what it
takes to open them.’
*Adam Grant, author of Think Again*
‘When I first talked to David McRaney about How Minds Change, I
found myself taking mad notes on everything he was explaining to
me! Thank goodness he wrote the book so I can relax and just soak
it all in!’
*Simon Sinek, author of Start with Why and The Infinite
Game*
‘If you join David McRaney on this journey – a spirited tour that
ranges from activists to scientists to cultists – you’ll arrive in
an unexpected place. He shows us how generous conversations can
replace zero-sum debates and how genuine empathy can close deep
divisions. How Minds Change is the ideal book for our perilous
moment.’
*Daniel H. Pink, author of To Sell is Human and
Drive*
‘McRaney’s topic in How Minds Change couldn’t be more important,
and he’s the perfect guide to it: warm, witty, and powered by an
infectious curiosity.’
*Julia Galef, host of the Rationally Speaking podcast and
author of The Scout Mindset*
‘Filled with the kinds of captivating real-life stories that you
can’t wait to tell your friends and the latest scientific insights
from psychology and beyond, McRaney’s book provides a surprising
glimpse into why changing human minds is so damn hard… but also the
good news that it can in fact be possible with the right
strategies.’
*Laurie Santos, professor of psychology at Yale University and host
of The Happiness Lab podcast*
‘McRaney’s the best science writer I know at this complex,
fascinating subject – the fabric of our thought and beliefs. How
Minds Change is a page-turner, filled with remarkable reporting and
stories.’
*Clive Thompson, author of Coders*
‘How Minds Change explores why some worldviews seem so stubbornly
immune to reason and why people will nevertheless change their
minds in the right circumstances.’
*Tim Harford, FT Weekend*
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