Everyone laughs when Horton the Elephant offers to sit on Mayzie bird's egg while she goes on holiday. Horton's kindness and faithfulness are sorely tested when he, and the egg, are kidnapped and sold to a circus -- but his reward for being faithful is more wonderful than he could ever have dreamed! * 2004 is the Seussentennial (100 years since the birth of Dr. Seuss) * On-going PR and marketing campaign to mark this anniversary -- library and bookshop birthday parties, blanket PR coverage, celebrity events * Links with Macmillan Cancer's Hat Week in September 2004 * Flash-mobbing events in June 2004 Cross-promotions with UIP on the film 'The Cat in the Hat' film * More brand awareness with 'The Cat in the Hat' VHS/DVD out August 2004 * Over half a billion books sold worldwide * One of the UK's top ten favourite authors * Dr. Seuss makes reading FUN! * The bright new cover design incorporates much needed guidance on reading levels.
Theodore Seuss Geisel - better known to millions of his fans as Dr. Seuss - was born the son of a park superintendent in Springfield, Massachusetts, in 1904. After studying at Dartmouth College, New Hampshire, and later at Oxford University in England, he became a magazine humorist and cartoonist, and an advertising man. He soon turned his many talents to writing children's books, and his first book - And To Think That I Saw It On Mulberry Street - was published in 1937. His greatest claim to fame was the one and only The Cat In The Hat, published in 1957, the first of a successful range of early learning books known as Beginner Books.
"Dr Seuss ingites a child's imagination with his mischevious characters and zany verses." The Express
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