James Atkinson was born in the UK in 1982. Since his early teens, James has been involved in fitness and resistance training, all starting when he never made the cut for the rugby team because of his lack of strength and size. This soon changed after James found his first gym. He is now a qualified fitness coach, competing bodybuilder and has served in an airborne unit in the British army. He has been at both ends of the fitness scale and excelled in endurance, long distance running and now bodybuilding.