In 1889 two brothers, Andre and Edouard Michelin, took over management of a tyre factory in France. This was the start of a great odyssey to develop human transport solutions, while valuing safety, efficiency and the pleasures of driving on the road. In 1908, Andre opened the Travel Information Bureau in Paris to help travellers plan their itineraries and then in 1910 the first Michelin road map was published. Today, Michelin has one of the best mapping systems in the world and offers atlases, maps and travel guides for many countries. The iconic Michelin Man, called Bibendum, is one of the most recognised logos of all time - Andre and Edouard's vision of how a pile of tyres would look if they made a man.