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The Great Plant-Based Con


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About the Author

Jayne Buxton is an ambassador for the Real Food Campaign and the Public Health Collaboration. In her twenty years as a published author Jayne has written on a wide variety of subjects. Her work includes a work of non-fiction, two novels, many short stories, a blog, and journalistic pieces for The Independent, The Guardian and others.


How I have waited for this book! A much needed, fact-packed, lucidly argued demolition of pervasive, endlessly recycled, anti-animal source food propaganda, and a very welcome, closely argued, well-reasoned defence of our traditional omnivore diet -- Joanna Blythman
THE GREAT PLANT-BASED CON is persuasive, entertaining and well researched ... the book will help to alleviate the guilt many of us feel about our diets -- Louise Eccles * Sunday Times *
[A] forensic examination of the evidence ... Buxton is brilliant at reminding us of some basic statistical truths, ones that are usually forgotten these days ... It's refreshing to read a book which recognises that life is complicated -- Mark Mason * Daily Mail, Book of the Week *
A calm, incisive dissection of veganism's salvationist claim to protect human health and the planet -- John Lewis-Stempel * Country Life *
THE GREAT PLANT-BASED CON is absolutely exceptional. When you've read works of Gary Taubes and Nina Teicholz, you'll need to add this to your essential reading list. I was ignorant of so much that is so elegantly explained -- Professor Tim Noakes
Intelligent and very well-researched ... [Jayne is] able to be objective and speak out without losing a university seat or a research grant, but with knowledge of the food industry from a career in consultancy. She has sifted through all the scientific arguments fairly and produced a very readable book that explains it all in a way that can easily be digested ... a fascinating read and its intelligent explanation of the way that Big Food makes us ill, and Big Pharma makes another fast buck curing us, may yet make it a seminal classic, similar in its impact to Rachel Carson's brilliant expose of chemical pesticides, Silent Spring, two generations ago. There is no doubting Buxton's conclusion that we have been conned ... a brave book -- Jamie Blackett * Daily Telegraph *

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