Table of Contents

Introduction.- Bottom of the Pyramid Concept: Taking Stock.- Disruptive Innovations Theory.- Methodology and Research Process.- Study 1: BOP as a Source for Disruptive Innovations.- Study 2: Lessons from GE Healthcare: How Incumbents Can Systematically Create Disruptive Innovations.- Study 3: Lessons from Tata: How Leadership Can Drive Disruptive Innovations.- Addendum: Linking Paradox Resolution and Disruptive Innovations for the Bottom of the Pyramid Markets.- Discussion of Findings and Conclusion.- Appendix.