About the Author

Jerry Della Femina is an advertising icon, a celebrity in the industry as well as in the larger media world. He began working in advertising in the early 1960s and founded his own agency in 1967. He remains active in the industry and is currently chairman and CEO of Della Femina Rothschild, Jeary, and Partners.

Reviews

"Brilliant. . .Best enjoyed after a three-martini lunch." -GQ (UK)