Budget: A portion of $14,000.00 marketing and publicity budget.
Galleys: PDF galleys/blads will be available.
National, Regional, and Market Specific Advertising: Targeted
advertising in select media outlets; Participation and promotion at
all major art book and comics festivals in the US and Canada, where
we have been successful in getting artists on panels and generating
awareness and subsequent coverage with industry press and social
media influencers;
Print/Online Media Campaign: We aggressively promote our titles and
are always seeking out ways to garner attention, using traditional
means, such as creating trailers and sending press releases and
review copies to key media outlets and influential reviewers, but
also creating custom marketing strategies unique to each release,
including social media partnerships with comics media, and brand
partnerships with companies like Soylent at trade shows. These
efforts have resulted in coverage across an array of media outlets
including AV Club, Boing Boing, The Chicago Tribune, Comic Book
Resources, The Comics Beat, The Comics Journal, The Comics
Reporter, the Huffington Post, the LA Times, Newsarama, Paste,
Publishers Weekly, Vice, and many more. For Röhner,we are
exploring, related media outlets and audiences.
Social Media Campaign: Our web and social presences are distinct
and continuing to grow. Our 2dcloud.com website functions not only
as a locus for our direct sales and artist and publisher
information, but also has exclusive content to drive additional
traffic to the site. In terms of our social presence, we are active
on all major channels: Facebook (facebook.com/2DCLOUD with 1,600
likes), Twitter (@2dcloud with over 2,400 followers), Tumblr
(2dcloud.tumblr.com, with over 2.200 followers, and Instagram
(instagram.com/2d.cloud, with over 3,300 followers)
Artist Self-Promotion: Our artists are actively engaged on social
media and in touring with fellow 2dcloud artists whose releases
we’ve paired for each season.A key focus for this title will be an
early push with Canadian media, where we have a number of well
established contacts with whom we can generate initial buzz, and
with LGBTQ media and the community, and arts media and communities,
leading efforts toward broader American media outlets.
Comic Artist currently based in Toronto and well established in the art scene for their non-normative themes and their groundbreaking work using primarily analog printmaking techniques to independently publish comics and artist books, small run editions of artist made objects, clothing and ephemera. Their work focuses on conveying the tangible and non-tangible to explore meaning and identity in undefined spaces.
"Eli paints dissociation like nobody else. Their work is lush and queasy, and makes me feel like I'm having a panic attack. Fluorescent Mud is a work of genius, and it hits really really hard." -- Carta Monir, host of We Should Be Friends
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