Table of Contents

• Part One: Strategy for the individual investor
• 1.        Why the stock market?
• 2.        Should you try to out-perform the market?
• 3.        David versus Goliath
• 4.        Rules to stop you losing
• 5.        Record-keeping for fun
• 6.        Why you need your own approach
• 7.        How to pick your own approach
• Part Two: Ten ways that work
• Way I     Follow the rainmakers
• Way II    Backing winners
• Way III   Specialisation
• Way IV   Detecting earnings acceleration
• Way V    Outsider information
• Way VI   Good businesses
• Way VII  Value investing
• Way VIII                Emerging markets
• Way IX   Contrarian investing
• Way X    Star businesses

Promotional Information

Offers a personalised approach to investing, taking into account attitude to risk and loss and what time and funds are available.

About the Author

Richard Koch is the author of 15 highly acclaimed books, including the The Financial Times Guide to Strategy and the bestselling 80/20 trilogy. As well as lecturing and broadcasting, he is an extremely successful entrepreneur and investor.