Table of Contents

Section 1: The Events Context 1. An Overview of the Events Field 2. Perspectives on Events 3. Event Impacts and Legacies 4. Event Tourism Planning 5. Sustainable Development and Events Section 2: Planning 6. The Strategic Planning Function 7. Conceptualising the Event 8. Project Management for Events 9. Financial Management and Events 10. Human Resource Management and Events 11. Marketing Planning for Events 12. Promotion: Integrated Marketing Communication for Events 13. Sponsorship of Events Section 3: Event Operations and Evaluation 14. Staging Events 15. Logistics 16. Legal Issues of Event Management 17. Risk Management 18. Evaluation and Research

About the Author

Glenn A J Bowdin, Johnny Allen, William O’Toole, Robert Harris, Ian McDonnell