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Essentials of Business Research


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Table of Contents

1. An Introduction to Business Research
2. Developing a Research Topic
3. Conducting a Literature Review
4. Addressing Ethical Issues
5. Establishing a Research Design
6. Primary Data Collection
7. Using Secondary Data
8. Sampling
9. Analyzing Quantitative Data
10. Analyzing Qualitative Data
11. Writing up and Presenting Your Research

About the Author

Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.


This is a well written and presented book in which the author draws upon substantial experience and knowledge to assist students. Many books in the subject area do little to engage or motivate the student and very few mention the supervision process, in contrast this book successfully manages to provide a practical guide for both students and academic staff alike.
*Professor Simon A. Burtonshaw-Gunn, Head of Division: Business, Leadership and Finance*

I provide every student with a copy of Jonathan Wilson’s Essentials of Business Research. His interactive approach includes step-by-step processes, thorough explanations, and engaging content; contemporary case studies illustrate each topical chapter within this useful and understandable introductory guide. Once again, Jonathan Wilson has produced a research guide that business students will appreciate and use extensively as they begin or continue their adventures in research.
*Bonnie J Bachman, Professor of Economics*

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