Greg McKeown writes, teaches, and speaks around the world on the importance of living and leading as an Essentialist. He has spoken at companies including Apple, Google, Facebook, LinkedIn, Salesforce, Symantec, and Twitter and is among the most popular bloggers for the Harvard Business Review and LinkedIn Influencer’s group. He co-created the course, Designing Life, Essentially at Stanford University, was a collaborator of the Wall Street Journal bestseller Multipliers and serves as a Young Global Leader for the World Economic Forum. He holds an MBA from Stanford University.
“Essentialism will give you richer, sweeter results and put you in
real control, giving greater precision to the pursuit of what truly
matters.”—Forbes
“In this likeable and astute treatise on the art of doing less in
order to do better...McKeown makes the content fresh and the
solutions easy to implement. Following his lucid and smart
directions will help readers find ‘the way of the
essentialist.’”—Success
“Do you feel it, too? That relentless pressure to sample all the
good things in life? To do all the ‘right’ things? The reality is,
you don’t make progress that way. Instead, you’re in danger of
spreading your efforts so thin that you make no impact at all. Greg
McKeown believes the answer lies in paring life down to its
essentials. He can’t tell you what’s essential to every life, but
he can help you find the meaning in yours.”—Daniel H. Pink, author
of To Sell is Human and Drive
“Entrepreneurs succeed when they say ‘yes’ to the right project, at
the right time, in the right way. To accomplish this, they have to
be good at saying ‘no’ to all their other ideas. Essentialism
offers concise and eloquent advice on how to determine what you
care about most, and how to apply your energies in ways that
ultimately bring you the greatest rewards.”—Reid Hoffman,
co-founder/chairman of LinkedIn and co-author of the #1 New York
Times bestseller The Start-up of You
“As a self-proclaimed ‘maximalist’ who always wants to do it all,
this book challenged me and improved my life. If you want to work
better, not just less, you should read it too.”—Chris
Guillebeau, New York Times bestselling author of The $100
Startup
“Great design takes us beyond the complex, the unnecessary and
confusing, to the simple, clear and meaningful. This is as true for
the design of a life as it is for the design of a product. With
Essentialism, Greg McKeown gives us the invaluable guidebook for
just such a project.”—Tim Brown, CEO of IDEO
“In Essentialism, Greg McKeown makes a compelling case for
achieving more by doing less. He reminds us that clarity of focus
and the ability to say ‘no’ are both critical and undervalued in
business today.”—Jeff Weiner, CEO, LinkedIn
“Essentialism is a powerful antidote to the current craziness that
plagues our organizations and our lives. Read Greg McKeown’s words
slowly, stop and think about how to apply them to your life—you
will do less, do it better, and begin to feel the insanity start to
slip away.”—Robert I. Sutton, Professor at Stanford University and
author of Good Boss, Bad Boss and Scaling Up Excellence
“Essentialism is a rare gem that will change lives. Greg offers
deep insights, rich context and actionable steps to living life at
its fullest. I’ve started on the path to an Essentialist way of
life, and the impact on my productivity and well-being is
profound.”—Bill Rielly, Senior Vice President, Intel Security
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