Table of Contents

I: Contributors II: Foreword 1: The Entertainment Industries: A Re-introduction 2: Entertainment Environments 3: Marketing Entertainment 4: Managing Public Relations 5: Mass Media and Entertainment Management 6: Event Planning and Management 7: Management in Entertainment Organizations 8: Human Resources and Artist Management 9: Arts and Cultural Management 10: Responsible Entertainment Management 11: Enterprise, Creativity and Small Business 12: Introduction to Entertainment Law 13: Managing Strategic and Financial Performance 14: Consultancy 15: Visitor Attractions Management III: Afterword: The Future.

About the Author

Stuart Moss Ben Walmsley