The End of Growth Contents Introduction: The New Normal What Does the End of Growth Look and Feel Like? Why Is Growth Ending? Why Is Growth So Important? But Isn't Growth Normal? The Simple Math of Compounded Growth The End of Growth Should Come as No Surprise The Peak Oil Scenario From Scary Theory to Scarier Reality The Financial Component of Economic Contraction What Comes After Growth? A Guide to the Book 1. The Great Balloon Race Economic History in 10 Minutes Economics for the Hurried Business Cycles, Interest Rates, and Central Banks Mad Money I Owe You 2. The Sound of Air Escaping Houses of Cards: The Last Bubble Limits to Debt Stimulus Duds; Bailout Blanks Deflation, Inflation, and the Inevitable Currency Reset 3. Earth's Limits Oil and Energy How the Market Responds to Scarcity Water Food Minerals and Metals Climate Impacts, Pollution, Accidents, Natural Disasters 4. The Limits of Innovation, Technology, and Capital Development The Failure of Substitution Limits to Efficiency Why Moore's Law Doesn't Apply Limits to Business Development Globalization: Already Done That 5. Growing Table, Shrinking Pie: Competition and Relative Growth in a Finite World Population: Already Too Many The End of "Development" Diminishing Returns from Military Conflict Relative Growth: Geopolitics Relative Growth: Rich and Poor 6. Managing Contraction / Redefining Growth Governments: Emergency Measures Planning for Adaptation Planning for Crisis Management The Bottom-Up Approach: Transition Gross National Happiness 7. Life After Growth Setting Priorities Community Strategies Individual and Family Strategies What Might a Sustainable Society Look Like? The Sustainability Underground
$10 000 marketing and publicity budget A publicist will be hired for a national radio and television campaign There is an extensive online marketing plan for this book in partnership with the Post Carbon Institute www.postcarbon.org including author's blog, newsletter Muse Letter and Facebook posts with promotions on www.EnergyBulletin.net and other peak oil blogs An animated video will be produced and released in time to coincide with the book Excerpts offered to The Nation, Mother Jones, The Economist, On Earth Advertising in Mother Earth News and Next America City Promotion targeting business and economy columnists in major newspapers. Promotion on the Post Carbon website www.postcarbon.org and author's website http://richardheinberg.com/ Publicity and promotion in conjunction with the author's speaking engagements as listed at http://richardheinberg.com/speaking Review copies - between 50-70 review copies sent out to highly targeted list, including author requests, our "hit list" and appropriate media Social media promotion - pre-publication posts on blog, Facebook and Twitter @NewSocietyPub, book launch featured on New Society home page, blog and book discussion forum, regular publicity updates on Facebook, Twitter and website.
Richard Heinberg: is the author of nine previous books including The Party's Over, Peak Everything, and Blackout. He is a Senior Fellow of Post Carbon Institute, a think tank helping chart humanity's transition from the brief, waning reign of fossil-fueled megatechnology to the dawning era of re-adaptation to nature's limits. Widely regarded as one of the world's foremost Peak Oil educators, Richard lectures widely and appears on radio, television, and in films. With a wry, unflinching approach, he explains the trends that shape our world.
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